In 1997, smileys emerged as a digital phenomenon, revolutionising technology and paving the way for a new form of communication. These simple yet expressive icons quickly gained popularity, becoming a trend that persists to this day. With billions of smileys sent every day, they have become an integral part of our digital conversations. Recognising the potential of this digital language, SmileyWorld was born, creating a brand centered around thousands of emotive expressions. By turning this innovation into an art form, SmileyWorld continues to be at the forefront of the digital emoticon revolution.
I have been working with Smiley since 2014 contributing to their seasonal trend forecasting as well as the design of their seasonal styleguides for baby and toddler.