The Winter 2023/24 Trend Publication is the second in the K.I.D.S Ltd new format publications that now drop four per year, one for each season. The previous Autumn 23/24 trend publication introduced transitional and autumnal trends. This Winter edition sees a deeper winter focus with the latter two trends focusing on inspiration for the festive party season with a more luxe element to them.
As with all our new format publications, you will find three trends each split into an older, younger, and key shape and print and graphic inspiration boards. All trend boards are loaded with a huge amount more imagery than our original publication formats to fuel even more creative inspiration. Or boards now combine direction for all gender identities rather than splitting them up.
While retail continues to navigate an uncertain and fragile future, finding the right trend inspiration is key to designing with confidence. Our trend stories continue to be inspired by recording key events and shifts in society as well as monitoring changes in consumer behaviour. With change accelerating at an increased pace in every aspect of life it was decided that releasing information every three months to drop a new publication each season was more favourable and accurate than the original twice-yearly drop.
The story boards in or publications are intended to be a platform for smaller trend collections to draw inspiration from. Building your own direction and developing the colour palettes are key to different brands creating their own unique direction based upon their own brand ethos reflecting the buying behaviour of their own consumers.
It’s been great to see so many brands and retailers return to buying our publications after our hiatus during the pandemic. We now sell regularly to well over 50 internationally renowned brands as well as many smaller boutique brands and new start-ups. We continue to have the ethos of offering no nonsense trend inspiration that’s direct and easy to interpret and accessible for all. As always, we are open to feedback so do get in contact if you have any recommendations or comments.
As we continue to streamline the business and make best use of our time reaching our clients in the easiest fastest way, we are continuing to focus our communication on our Instagram page where you can find us at @kids_ltd. Stay tuned there to hear about our next Spring 2025 release.
Our Winter 2024 Trend publication costs £150.
The publication comes in a downloadable PDF format.
Contact us for more information or to purchase your copy.